Social media is all about rich visual content, from images to videos and a whole lot more. Creating the best visual content as part of your overall marketing strategy will result in higher interaction and brand awareness.
Think about it; the vast amount of user-generated content on sites such as Facebook and Twitter is not only text but pictures, videos and gifs. It’s about creating interest and excitement, and relying on text alone may see your marketing efforts fall flat.
The high user engagement with visual content on social media is largely down to the immediate emotional connection people form with images and videos. That’s not always immediately evident with text alone, and from a marketing standpoint it’s important to get it right. Also, in a social media world awash with posts, visuals are more quickly comprehended by the brain than text.
Bear in mind that, according to various statistics, tweets containing images are retweeted 150 percent more than those with none, getting 89 percent more favourites and – crucially for companies – resulting in 18 percent more clicks.
So to the tools – which are best for creating highly impactful visual content for social media? Here are five you might like to try:
1. PowerPoint
One of the most trusted is PowerPoint from Microsoft. With this popular software it’s relatively simple to manipulate images and text into the design you want. Set it up, save it – and you’re done.
2. Photoshop
Perhaps equally as popular is Adobe’s Photoshop, which has long been the tool of choice. It’s packed full of features and tools to let you do almost anything to create the perfect visual content.
3. Canva
If you’re looking for something more basic but equally powerful and effective, try Canva. Its ease of use and design templates enable anyone to do anything they want.
4. Infogram
Infogram is a free web app that’s useful in designing dynamic visual content. It also enables various elements to be embedded into creations, such as maps and charts.
5. Place It
Try Place It for great ways to generate stunning visual content to promote products and services. It has some good stock images as well as interactive layers.
In order to get the best out of these tools, and more, think about engaging an outside source to do it for you, such as a social media agency in India, which will have the skills and expertise to properly execute your ideas.
