Google is constantly tweaking and updating its algorithms, trying to improve user experience and penalising those who attempt to ‘trick’ Google through manipulative ‘black hat’ SEO techniques, in order to be ranked highly on its PageRank system. This means that after major updates such as Panda and the recent Payday Loan update, websites can suddenly drop from the top of search results, or in some cases even disappear entirely.
Therefore, if you’ve put lots of time and effort into developing a top-notch website, it’s vital to remember that the work doesn’t stop there. To ensure that your site stays visible and accessible to your target audience, keeping abreast of all the latest SEO news, and how this may affect your website’s position in the search results, is the only way of staying one step ahead of your competitors.
SEO is just as important as any other area of marketing, so when you decide to update your marketing strategy, start dedicating some of that time to checking your website’s efficiency using tools such as Google Analytics. Here, you can see exactly how much traffic is being driven to your website, and whether there are any areas in which you can improve. Keep up-to-date with all the latest SEO news to check for recent updates that may affect your website’s visibility; a quick Google news search would suffice, and then use one of the following sites to gain a more comprehensive overview.
moz.com – This is one of the most highly used SEO resources on the web, with a reputation for providing reliable and accurate SEO information, and should be one of your first stops for all the latest in SEO news.
mozcast.com – This is a sister site to moz.com and is a daily report, much like a weather forecast, showing all the changes to Google’s ranking system; the more extreme the forecast, the more changes have been made to their algorithms.
searchengineland.com – Different sites will have different interpretations of the various changes to Google’s ranking system, therefore it’s imperative that you visit a number of sites to gain a more balanced understanding.
Google Webmaster Central Blog – Here you’ll find all the latest info and announcements from the search engine behemoth itself.
However, if ever in doubt, employing the services of a reputable India SEO agency will help ensure that all the hard work you’ve put into designing the perfect website continues to pay off.
